Northern Scoop

Northern Scoop needed a mark simple enough to work everywhere — on a pint lid, a cart decal, a t-shirt back — and legible even reduced to a single color. We built the identity around one hand-brushed scoop shape, paired with a rough marker wordmark that reads handmade rather than corporate. The palette holds to three colors: a warm coral, black, and a light green, so any application prints cleanly in one or two colors. The system runs across pint packaging, seasonal apparel, and the retail cart the brand shows up in at markets and local shops.